For the longest time I have had a bit of an obsession with looking at skin care products. You could call me a product nerd. I like going into drug stores, beauty supply stores and health food markets and just looking at all the pretty bottles and labels facing me.
I particularly enjoyed this when I lived in Pasadena in the early 90's. I had gone there to go to art school but I think I spent more time going into stores and just looking at stuff. I literally spent hours in just looking at product displays at places Trader's Joe's, Wild Oats, Whole Foods and I loved the glam but laid back feel of Fred Segal's. Just being there made me feel good. Thank goodness I didn't actually shop that much! I would still be paying off those bills.
It amazed me that some product lines looked stunning but had crappy ingredients. I just can't buy something that has ingredient names I cannot pronounce.
Others had amazing formulations and ingredients lists but were seriously unattractive looking (not a good way to make your bathroom pretty). I like my 'granola crunchy' but I don't necessarily want it to look that. Know what I mean??
Once in a blue moon, some lines looked nice + had decent stuff in them, but holy crap, the price was beyond ridiculous. Don't know about you, but I demand value got my money and no matta what the label claim I'm not going to senselessly throw my hard earned moula away.
So over 20 years ago, I realized there was a empty niche in the market to make a garbage free skin care line that looked great that didn't cost you your whole pay cheque.
Fast forward a few years and a couple of jobs in mainstream packaged good marketing, chef school, one child, an ex-husband, a bunch of years teaching yoga + lots of learning) and here I am now.
Its not like this came easy or quickly, I had to start off whipping up batches of body oil and face cream in my basement... I've had to learn about manufacturing processes within a lab... have had the pleasure and challenge of studying with a plethora of holistic practitioners, chemists and designers but finally...
Those years of window shopping have finally paid off. My own line of products. ClinicalLuxuryByNature. com has emerged.
A line that will look great lined up along your sink. A line that all the members of your family will enjoy using. A line that has outstanding ingredients which work to meet your skin's many needs. Let me know how you like it!